Destinations & measurement · 4 min read
Dynamic QR codes: change links after printing
A printed image can stay the same while the page behind it changes. The distinction is what the QR actually contains: a fixed final website address, or a managed redirect address that you manage.
A fixed URL and a managed redirect solve different problems
| Question | Fixed destination | PRISM dynamic destination |
|---|---|---|
| What is encoded? | The final website URL | A managed PRISM redirect URL |
| Can PRISM change that website later? | No; the image encodes the old address | Yes, with paid destination editing |
| Does editing the destination require new artwork? | Usually, if the encoded URL must change | No; the PRISM URL remains unchanged |
| What must remain available? | The encoded website address | PRISM’s redirect service and your final website |
A fixed link can still lead to content you update on that same website. What it cannot do is let PRISM replace the URL already printed in the image. Older PRISM artworks that directly embed a final website remain fixed; generate new artwork with a managed address to obtain destination editing.
What changes when you edit a destination
For new artwork, PRISM reserves the managed QR address before generation. After the image passes the required validation and is published, scanning that address redirects the visitor to the destination saved in your workspace.
- Open My artwork and find the published image.
- Choose the destination editing action and enter the new final website address.
- Save the change. The QR address and the artwork file stay the same.
- Review the resulting destination on a device before distributing updated campaign instructions.
Editing a published destination is a paid feature and uses no generation credit. Changing where a link goes does not improve the image’s ability to scan. Regeneration is needed when you want a different visual composition or when the existing image fails reliability checks.
Use separate artworks when you need separate measurement
A restaurant might use one artwork per table, a hotel one per room, or a museum one per exhibit. If you want to compare those placements, give each its own managed artwork and put them in a campaign. Multiple printed copies of the same QR share one redirect address, so PRISM cannot distinguish their physical locations merely from the image.
A campaign shows its artworks, destinations, publishing status and aggregate scan analytics. Reusing a brand kit or duplicating an existing style can keep the collection visually consistent while each artwork sends people to a different page.
These are illustrative workflows. Bulk generation is not currently offered by this guide, and each new artwork still follows the individual generation and validation process.
Read analytics as visits and estimates
Total scans count eligible visits to the PRISM redirect. A QR address can also be shared as a link, so a visit is not proof that a camera scanned a printed copy. Unique scans are daily deduplicated estimates: returning visitors can count again on a new UTC day, and shared networks can merge visitors.
Reports include device categories and a referring hostname or source label when available. Location reporting is off by default; approximate country or city reporting requires an account owner to enable it where appropriate. City totals below five visits are withheld. Known bots, previews, prefetch requests and supported privacy signals are excluded from application analytics.
The trial includes seven-day totals; paid access unlocks full analytics. Published redirects remain active after credits are consumed or a subscription is cancelled, while the service operates. This is a hosted service, not a promise of permanent operation independent of PRISM. Review the privacy notice and service terms for the current details.